So why change what we have?
The logo had been used for nearly 30 years. obviously would never think about changing the name but we often felt it needed a refresh. We have still kept the same colours and even layout, we have added the 3 waves to link us to swimming and in case you hadn't noticed, three S's; symbolising Sue's Swim School.
You will see the new logo on our signage around the pools, on our new uniform which we will explain in a different blog but also on all of our advertising. We are excited to be revisiting our merchandise options such as tops, towels and hats as well.